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Behind Home Beauty, there is…

From design to delivery, discover the behind-the-scenes know-how of those who make Home Beauty possible and accessible to everyone.
Transparency and high standards: here, beauty and goodness are built step by step — with passion.
Beautiful, practical, durable and accessible: is that really incompatible?
Backstage Atmosphera
Beautiful, practical, durable and accessible: is that really incompatible?
The designer of Atmosphera takes us with him through his creative process.
16/10/2026 | 5min
Logistics, the cornerstone of the customer experience
Backstage Dépôt Bingo Easy Logistique Business
Logistics, the cornerstone of the customer experience
Reliability, transparency, proactivity: discover why logistics has become a strategic lever of the experience...
28/09/2026 | 3min
Atmosphera Catalog: 180 pages, one year of work — behind the scenes of its creation
Backstage Atmosphera Business
Atmosphera Catalog: 180 pages, one year of work — behind the scenes of its creation
Atmosphera Catalogue: Behind this simple object distributed everywhere in France from the beginning of the school year lies...
25/09/2026 | 6min
Home Beauty: «A new way of living at home, happy and responsibly»
Backstage People CSR
Home Beauty: «A new way of living at home, happy and responsibly»
Jacques-Olivier Abiteboul, CEO of the JJA Group, explains the Home Beauty concept to us
21/09/2026 | 2min
 Bertille Pelardy: A story of family and fabrics
Backstage People STOF
 Bertille Pelardy: A story of family and fabrics
Meeting with Bertille Pelardy, CEO of STOF, discussing her history and her...
07/09/2026 | 6min
Textile: at the crossroads of expertise
Backstage Atmosphera Business
Textile: at the crossroads of expertise
Before decorating the consumer's interior, a textile comes to life through several areas of expertise.
17/08/2026 | 3min
JJA, 50 years of a beautiful story
Backstage Business People
JJA, 50 years of a beautiful story
In 2026, the JJA Group celebrates its 50th anniversary. Half a century of transformations, audacity, and...
27/07/2026 | 1min
 From textiles to style: our way of thinking about home
Backstage STOF
 From textiles to style: our way of thinking about home
An opinion piece by Bertille Pelardy, CEO of STOF.
07/07/2026 | 6min
«It's not enough to have the best products: they also need to be in the right place, at the right time.»
Backstage Easy Logistique
«It's not enough to have the best products: they also need to be in the right place, at the right time.»
Interview with Edouard Brisset, General Director of Easy Logistique.
15/06/2026 | 4min