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Behind Home Beauty, there is…

From design to delivery, discover the behind-the-scenes know-how of those who make Home Beauty possible and accessible to everyone.
Transparency and high standards: here, beauty and goodness are built step by step — with passion.
Home Beauty: «A new way of living at home, happy and responsibly»
Backstage People CSR
Home Beauty: «A new way of living at home, happy and responsibly»
Jacques-Olivier Abiteboul, CEO of the JJA Group, explains the Home Beauty concept to us
21/09/2026 | 2min
 Bertille Pelardy: A story of family and fabrics
Backstage People STOF
 Bertille Pelardy: A story of family and fabrics
Meeting with Bertille Pelardy, CEO of STOF, discussing her history and her...
07/09/2026 | 6min
Textile: at the crossroads of expertise
Backstage Atmosphera Business
Textile: at the crossroads of expertise
Before decorating the consumer's interior, a textile comes to life through several areas of expertise.
17/08/2026 | 3min
JJA, 50 years of a beautiful story
Backstage Business People
JJA, 50 years of a beautiful story
In 2026, the JJA Group celebrates its 50th anniversary. Half a century of transformations, audacity, and...
27/07/2026 | 1min
 From textiles to style: our way of thinking about home
Backstage STOF
 From textiles to style: our way of thinking about home
An opinion piece by Bertille Pelardy, CEO of STOF.
07/07/2026 | 6min
«It's not enough to have the best products: they also need to be in the right place, at the right time.»
Backstage Easy Logistique
«It's not enough to have the best products: they also need to be in the right place, at the right time.»
Interview with Edouard Brisset, General Director of Easy Logistique.
15/06/2026 | 4min
«The land and collaboration make it possible to overcome preconceived notions about Made in China.»
Backstage Business
«The land and collaboration make it possible to overcome preconceived notions about Made in China.»
Interview: Nicolas Souraqui, Operations Director, JJA x Made in China
08/06/2026 | 6min
From Idea to Product: JJA's Industrial Excellence
Backstage 5five Business
From Idea to Product: JJA's Industrial Excellence
An intuition, a few pencil strokes, and a few months later, products that take off...
17/04/2026 | 1min
Atmosphera x Cha Cha Pop: color as an art of living
Backstage Atmosphera Design
Atmosphera x Cha Cha Pop: color as an art of living
Atmosphera has teamed up with Cha Cha Pop for two cheerful, colorful collections. A collaboration that...
30/03/2026 | 4min