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Behind Home Beauty, there is…

From design to delivery, discover the behind-the-scenes know-how of those who make Home Beauty possible and accessible to everyone.
Transparency and high standards: here, beauty and goodness are built step by step — with passion.
From Idea to Product: JJA's Industrial Excellence
Backstage 5Five Business
From Idea to Product: JJA's Industrial Excellence
An intuition, a few pencil strokes, and a few months later, products that take off...
17/04/2026 | 1min
Atmosphera x Cha Cha Pop: color as an art of living
Backstage Atmosphera Design
Atmosphera x Cha Cha Pop: color as an art of living
Atmosphera has teamed up with Cha Cha Pop for two cheerful, colorful collections. A collaboration that...
30/03/2026 | 4min
Made in China: The reality behind the stereotypes 
Living differently Business Business
Made in China: The reality behind the stereotypes 
Decoding: A look back at what the label doesn't say – and at the ideas...
25/03/2026 | 6min
The Evasion garden table: when the outdoors becomes a room of its own
Backstage Hespéride
The Evasion garden table: when the outdoors becomes a room of its own
Investing in a garden table means choosing a piece of furniture that will last for years...
23/03/2026 | 1min
Mastering Quality at Scale: From Common Standard to Integrated Sustainability?
Backstage Business
Mastering Quality at Scale: From Common Standard to Integrated Sustainability?
A column by Margaux Cotillon, Quality Director, JJA
16/03/2026 | 4min
The Jungle isothermal bottle: your everyday ally
Backstage 5Five
The Jungle isothermal bottle: your everyday ally
Adopting a reusable water bottle is a simple gesture for the planet. With the isothermal bottle...
16/02/2026 | 2min
The IT department at the service of business: breaking out of the technical straitjacket to become a strategic lever
Backstage People
The IT department at the service of business: breaking out of the technical straitjacket to become a strategic lever
An article by Josselin Ollier, CIO, Groupe JJA
19/11/2025 | 2min
Candles as mood enhancers
Backstage Atmosphera Design
Candles as mood enhancers
Lighting a candle. A simple gesture that transforms light and warms space. At Atmosphera,...
12/11/2025 | 2min
Hespéride: combining innovation and functionality
Backstage Design Hespéride
Hespéride: combining innovation and functionality
At Hespéride®, simplicity never happens by chance. Discover how our expertise and...
15/10/2025 | 1min