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Behind Home Beauty, there is…

From design to delivery, discover the behind-the-scenes know-how of those who make Home Beauty possible and accessible to everyone.
Transparency and high standards: here, beauty and goodness are built step by step — with passion.
JJA, 50 years of a beautiful story
Backstage Business People
JJA, 50 years of a beautiful story
In 2026, the JJA Group celebrates its 50th anniversary. Half a century of transformations, audacity, and...
27/07/2026 | 1min
 From textiles to style: our way of thinking about home
Backstage STOF
 From textiles to style: our way of thinking about home
An opinion piece by Bertille Pelardy, CEO of STOF.
07/07/2026 | 6min
«It's not enough to have the best products: they also need to be in the right place, at the right time.»
Backstage Easy Logistique
«It's not enough to have the best products: they also need to be in the right place, at the right time.»
Interview with Edouard Brisset, General Director of Easy Logistique.
15/06/2026 | 4min
«The land and collaboration make it possible to overcome preconceived notions about Made in China.»
Backstage Business
«The land and collaboration make it possible to overcome preconceived notions about Made in China.»
Interview: Nicolas Souraqui, Operations Director, JJA x Made in China
08/06/2026 | 6min
From Idea to Product: JJA's Industrial Excellence
Backstage Business
From Idea to Product: JJA's Industrial Excellence
An intuition, a few pencil strokes, and a few months later, products that take off...
17/04/2026 | 1min
Atmosphera x Cha Cha Pop: color as an art of living
Backstage Atmosphera Design
Atmosphera x Cha Cha Pop: color as an art of living
Atmosphera has teamed up with Cha Cha Pop for two cheerful, colorful collections. A collaboration that...
30/03/2026 | 4min
Made in China: The reality behind the stereotypes 
Living differently Business Business
Made in China: The reality behind the stereotypes 
Decoding: A look back at what the label doesn't say – and at the ideas...
25/03/2026 | 6min
The Evasion garden table: when the outdoors becomes a room of its own
Backstage Hespéride
The Evasion garden table: when the outdoors becomes a room of its own
Investing in a garden table means choosing a piece of furniture that will last for years...
23/03/2026 | 1min
Mastering Quality at Scale: From Common Standard to Integrated Sustainability?
Backstage Business
Mastering Quality at Scale: From Common Standard to Integrated Sustainability?
A column by Margaux Cotillon, Quality Director, JJA
16/03/2026 | 4min