Backstage

Behind Home Beauty, there is…

From design to delivery, discover the behind-the-scenes know-how of those who make Home Beauty possible and accessible to everyone.
Transparency and high standards: here, beauty and goodness are built step by step — with passion.

The IT department at the service of business: breaking out of the technical straitjacket to become a strategic lever
Backstage People
The IT department at the service of business: breaking out of the technical straitjacket to become a strategic lever
An article by Josselin Ollier, CIO, Groupe JJA
19/11/2025 | 2min
Candles as mood enhancers
Backstage Atmosphera Design
Candles as mood enhancers
Lighting a candle. A simple gesture that transforms light and warms space. At Atmosphera,...
12/11/2025 | 2min
Hespéride: combining innovation and functionality
Backstage Design Hespéride
Hespéride: combining innovation and functionality
At Hespéride®, simplicity never happens by chance. Discover how our expertise and...
15/10/2025 | 1min
"A new way of living at home, happy and responsible".
Backstage People CSR
"A new way of living at home, happy and responsible".
Jacques-Olivier Abiteboul, CEO of the JJA Group, explains the Home Beauty concept to us
13/10/2025 | 2min
The "Baya" dining chair, trendy AND sustainable
Backstage Atmosphera
The "Baya" dining chair, trendy AND sustainable
Creating furniture that is both aesthetically pleasing, sturdy and sustainable is entirely possible.
11/10/2025 | 2min
"Very few days are alike in my line of work!"
Backstage Atmosphera
"Very few days are alike in my line of work!"
Interview with Lisa Marie, Atmosphera Product Manager
10/10/2025 | 5min
At the heart of warehouses: making well-being a performance driver
Backstage Easy Logistique People
At the heart of warehouses: making well-being a performance driver
An opinion piece by Laurence De Faveri, Group Logistics HR Director, JJA
10/10/2025 | 6min
«Our goal: to help consumers imagine their homes in a new way».»
Backstage hôma People
«Our goal: to help consumers imagine their homes in a new way».»
The interview with Isilda Valente, Visual Merchandising Manager at hôma, the Portuguese retail chain, and…
10/10/2025 | 5min
”Inspiration is all around us”
Backstage Atmosphera
”Inspiration is all around us”
Interview with Véronique Bancells, Style and Collections Director at Atmosphera, Créateur d’intérieur®
09/10/2025 | 5min