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Behind Home Beauty, there is…

From design to delivery, discover the behind-the-scenes know-how of those who make Home Beauty possible and accessible to everyone.
Transparency and high standards: here, beauty and goodness are built step by step — with passion.
"A new way of living at home, happy and responsible".
Backstage People CSR
"A new way of living at home, happy and responsible".
Jacques-Olivier Abiteboul, CEO of the JJA Group, explains the Home Beauty concept to us
13/10/2025 | 2min
The "Baya" dining chair, trendy AND sustainable
Backstage Atmosphera
The "Baya" dining chair, trendy AND sustainable
Creating furniture that is both aesthetically pleasing, sturdy and sustainable is entirely possible.
11/10/2025 | 2min
"Very few days are alike in my line of work!"
Backstage Atmosphera
"Very few days are alike in my line of work!"
Interview with Lisa Marie, Atmosphera Product Manager
10/10/2025 | 5min
At the heart of warehouses: making well-being a performance driver
Backstage Easy Logistique People
At the heart of warehouses: making well-being a performance driver
An opinion piece by Laurence De Faveri, Group Logistics HR Director, JJA
10/10/2025 | 6min
"Our goal: to help our customers imagine their interiors in a new way".
Backstage hôma People
"Our goal: to help our customers imagine their interiors in a new way".
The interview with Isilda Valente, Visual Merchandising Manager at hôma, the Portuguese retail chain, and…
10/10/2025 | 5min
”Inspiration is all around us”
Backstage Atmosphera
”Inspiration is all around us”
Interview with Véronique Bancells, Style and Collections Director at Atmosphera, Créateur d’intérieur®
09/10/2025 | 5min
“Most labour risks can be managed very efficiently if they are identified early enough”
Backstage People
“Most labour risks can be managed very efficiently if they are identified early enough”
Interview with Linda Kromjong, President of amfori, an international association that brings together importers committed to responsible trade.
30/09/2025 | 6min
Do you really know the impact of your décor?
Backstage CSR
Do you really know the impact of your décor?
Discover JJA's Good Living Score: 6 criteria to evaluate the environmental and social impact of your furniture and décor.
24/09/2025 | 3min