Behind every piece in our homes lies a complex story of materials, manufacturing, and miles travelled. Yet these stories are often invisible, making it difficult to know whether our choices align with our values. That's why JJA created The Good Living Score – a clear, simple way to see each product's true environmental and social footprint. Now, we can all play a part in writing better stories.

Six key criteria for clear understanding

To make more responsible choices, we first need to better understand the impact of the products we buy. That's where The Good Living Score comes in – a framework that evaluates JJA products across six clearly defined criteria:

  • Transport : Considers shipping method (lorry or sea freight), distance travelled, and product weight
  • Materials : Assesses each of JJA's 300 materials for environmental impact, with certified materials earning higher scores for planet-friendly practices
  • Lifespan : Evaluates how long a product can be enjoyed, ranging from around one month for a candle to over ten years for a pergola
  • Repairability : Calculates the score based on the number of spare parts available to handle initial breakdowns
  • Recyclability : Measures end-of-life impact according to the sorting, recycling and recovery technologies currently available in France
  • Manufacturing conditions Reviews worker welfare through independent factory audits following amfori BSCI standards

Each of these criteria is rated on a five-level scale, from “very low impact” to “high negative impact”, colour-coded from dark green to red. This enables the impact of every product to be understood at a glance.

A common language that’s transforming practices

Beyond transparency, this shared framework enables JJA’s product teams, buyers, sales teams, and suppliers to work together to improve the environmental and social impact of products. Internally, group buyers have access to a Good Living Score simulator, training, and support in eco-social design.

The results speak for themselves: the group's goal of reaching 25% of products with low or very low impact by year-end was achieved in June 2025, with 26% of the group's 20,000 products already in these two categories.

A reference tool for the industry

Its strength lies in the fact that the tool's robustness has been verified by Afnor Certification, an independent body. It is already displayed on 75% of products on the 5five website and will be extended to all brand sites—including Atmosphera and Hespéride—by the end of the year.

JJA has also chosen to make The Good Living Score publicly available, inviting other industry players to adopt the framework. This initiative reflects a broader vision: reconciling the joy of beautiful homes with environmental responsibility – for interiors that reflect not just our style, but our values.