"A new way of living at home, happy and responsible".
Jacques-Olivier Abiteboul, CEO of the JJA Group, explains the Home Beauty concept to us
At JJA, Home Beauty is not just a marketing slogan. “More than a concept, Home Beauty is a philosophy and a commitment,” explains Jacques-Olivier Abiteboul, President of JJA, in this video. A philosophy that rethinks our relationship with our interiors and a concrete commitment to more responsible decoration.
The home as a refuge
“Our home is not just a living space, it's a refuge. A place of happiness where each object comes to life and becomes part of our story.” This vision stands in contrast to disposable décor and one-size-fits-all style, allowing everyone to create an interior that truly reflects who they are.
Quality expressed across three dimensions
Home Beauty translates into a range that combines three complementary pillars:
- Objective quality: carefully selected materials, verified durability, refined finishes
- Emotional quality: appealing design that is both contemporary and timeless
- Responsible quality: attention to social and environmental impact, measured through The Good Living Score
A commitment to better living
“Home Beauty is a new way of living at home, happy and responsible,” concludes Jacques-Olivier Abiteboul. A vision that all the group's brands bring to life every day through their creations.
