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The Good Living Project

Our continuous improvement approach to social and environmental responsibility, shared by all stakeholders across our value chain.

As a group fully aware of global issues, whether ecological or social, JJA is committed to the continuous improvement of its environmental and societal responsibilities.

This is more than mere words, but rather a genuine corporate project supported by the General Management.

For over 50 years, our vocation has been simple: to give as many people as possible access to design and quality.

Taking pride in your home now goes hand in hand with making more responsible choices, respecting both people and the environment.
That's why we're adding a new dimension to our company's core business.

We firmly believe that with a united front – JJA employees, suppliers, distributors, partners and consumers – we can co-create a more sustainable approach to the world of homeware.

With The Good Living Project, our ambition is clear: to limit our environmental and societal impact so that together we can design the sustainable home of tomorrow.
Judith Laloupo
CSE Director

Our four cornerstones

To structure this approach and achieve our objectives, we rely on four strong and clearly identifiable cornerstones.
Each cornerstone underpins the planning and execution of our various actions on a daily basis.
Descubra nuestros 10 compromisos y algunas de las medidas que hemos adoptado para cumplirlos.

Preserving

the world around us

Promote

more responsible consumption

Recognise

human potential within our value chain

Collaborate

with and support our communities

Preserving the world around us

Promote more responsible consumption

Recognise human potential within our value chain

Collaborate with and support our communities

Preserving the world around us

by increasing our proportion of eco-socio-designed products and reduce Greenhouse gases emissions.

Design from the outset products that are responsible with a positive impact

Our products embody our commitments. Quality is at the heart of our development processes, and at every stage of their lifecycle, we work to reduce their environmental footprint — whether on the climate or biodiversity. We prioritize renewable and sustainable materials, optimize transportation, and ensure recyclability whenever possible.

Example

With R.O.W, Atmosphera gives a second life to waste!

Atmosphera’s range R.O.W. - for Recycle Our Waste - are made entirely from recycled PET bottles.

Work on creating an innovative industrial system that reflects our commitments in our value chain

Together with all of our supplier partners, freight carriers and distributors, we seek state-of-the-art solutions for our manufacturing facilities (sites and processes) that fit with our sustainable development goals. We work with them to achieve the principal sustainability standards, notably in terms of industrial ecology.

Example

Suppliers committed to more sustainable factories

In 2016, the historical supplier of Hesperide for Certeli and Madeira gazebos and Loompa parasols voluntarily invested in a wastewater treatment plant on its site to treat wastewater before it is discharged into the public network. The water treatment capacity is 1000 tons/day. Its factories have been ISO 14 001 certified since March 2008.
Its plants have been ISO 14 001 certified since 2008.

Take action on a daily basis to reduce our environmental impact

Every day we take action to reduce our environmental footprint, from the amount of water and energy we use through to the waste we generate and our CO2 emissions.
We apply a holistic approach to this, along our entire value chain, covering areas ranging from infrastructure (buildings and IT) and operations, through to our logistics networks.

Example

A “sustainable” headquarters

JJA's headquarter, located in the North of Paris, meet the BREEAM* Construction standards, level VERY GOOD: materials of local origin, such as aggregates from the Marne region, water consumption optimization (rainwater recovery, automatic cut-off of water for sanitary use with presence detector) and energy consumption (centralised technical management, LED lighting, insulation of facades and roofs).

* Building Research Establishment Environmental Assessment Method 

To promote more responsible consumption

by designing tools and approaches to support our customers and consumers
as they embrace a more sustainable ethos.

Initiate responsible consumer attitudes among our clients and customers

Our aim is to help our clients and customers make fully-informed choices by providing useful information about our products, in a straightforward, easy-to-see format, both in showrooms and at our sale sites.

Example

Hespéride®, a brand committed to forests

The latest Hespéride® collection offers a selection of furniture made from FSC® certified acacia and bamboo. The Forest Stewardship Council® (FSC®) is an NGO that promotes responsible management of the world's forests that is ecologically appropriate, socially beneficial and economically viable.

Like everyone else in the manufacturing chain, we guarantee the traceability of these sustainably-managed materials.

Take part in the circular economy within our ecosystem

Lorsque cela est possible, nous prolongeons la vie des produits en déployant nos SAV pour promouvoir la réparabilité de nos produits auprès de nos clients et consommateurs.
Avec l’ensemble de nos partenaires, nous développons un écosystème favorable à l’économie circulaire transparent pour que chaque maillon de la chaîne puisse apprécier le résultat de son action.
Nous forgeons des partenariats auprès des acteurs clés de la filière pour réinventer nos systèmes de distribution.

Example

The possibility of a second life

  • Recycling of our IT equipment by people on integration programmes with the organisation “Ateliers sans Frontières”, part of the ARES* group, the leading player in integration through economic activity in Ile-de-France region.
  • Hespéride® is partnering with Dépôt Bingo to support Emmaüs. In the Clermontois region, pieces of furniture are occasionally donated to Emmaüs. Depending on the needs, the companions use them to furnish their community spaces or to expand the range of items available in their shops.

*Association for Economic and Social Reintegration

To recognise human potential within our value chain

by ensuring that all relations along the value chain are underpinned by ethics and JJA’s core values.

Promote the Group’s core values within our ecosystem and make sure they are respected

The values of JJA — boldness, passion, performance, and ethics — help foster a culture of integrity
and a respectful attitude toward all our stakeholders.
In our commitment to placing people at the heart of our business, we work to promote respectful practices for all employees, both internal and external, across our entire value chain.

Example

Respecting the Code... and the law

Fight against corruption with the adoption of a Code of Conduct that is in line with our corporate objectives. What is the role of this document? To be, for each person, on a daily basis, a common thread that contributes to the adoption and implementation of knowledge and know-how in line with the group's values.

Promote and develop our expertise

Notre activité fait appel à une richesse et une multitude de savoir-faire, de la conception de nos offres jusqu’à la confection des produits en passant par leur l’acheminement.
We continuously encourage and value the creativity, autonomy, and accountability of everyone across the company’s value chain.

Example

Basketry, a unique craft

La vannerie est un artisanat né avec l’homme, qui a accompagné des peuples du monde entier à travers toutes les époques et tous les continents.
Ses étapes de fabrication et son savoir-faire unique sont restés identiques au fil des siècles. Il est essentiel de préserver ce patrimoine aujourd’hui, c’est pourquoi JJA s’engage au quotidien avec des fournisseurs qui ont pour volonté de préserver ce type de savoir-faire artisanal.

Create a respectful working environment that fosters workplace wellness

The working environment, employee health and safety and respect for human rights are crucial elements for ensuring the workplace wellness of all the people we work with and are key drivers of performance and collaborative innovation. JJA makes sure that it always respects the fundamental rights and international conventions related to human rights, as well as the fundamental conventions of the International Labour Organization (ILO) which apply in all countries.

Example

No boundaries for improving working conditions

Depuis 2014, JJA est membre de amfori et utilise l’initiative BSCI* pour améliorer les conditions sociales chez les fabricants de produits de consommation.

amfori is a global business association dedicated to sustainable trade, helping its members enhance social, environmental, and ethical conditions throughout their supply chains.

To collaborate with and support our communities

encouraging solidarity through partnerships in line with the identity of each of our brands.

Contribute to and support economic and social development in the regions and communities in which we operate

The JJA Group contributes to the vitality of the regions where it operates and supports the social and solidarity economy. Through strong partnerships and concrete projects, it demonstrates its commitment to building lasting engagement alongside communities, working toward a more civic-minded and responsible world.

Example 01

JJA has been supporting the IECD association, Sowers of Futures, since 2009.

Thus helping fund projects that support the development of tomorrow’s responsible leaders.

 

Example 02

On board with Planète Mer

JJA supports Planète Mer's actions. This organisation works to preserve the oceans and raise awareness in citizens about the future of the coast. It develops programmes that aim for long-lasting balance between marine life and human activities. In the context of this partnership, JJA wants to contribute to the preservation of marine biodiversity. This commitment feeds into the Group's reflection on its impact on the oceans and enables it to identify areas for progress and practical solutions.

To share the CSR expertise of our businesses to decrease the impact of our solutions.

En tant que Groupe engagé, nous partageons notre expérience et nos pratiques en toute transparence avec l’ensemble de nos parties prenantes et les générations futures, afin de faire émerger de nouvelles idées et talents.

Example

Sharing is at the heart of our concerns

JJA est membre de la commission « transition écologique » du Club ETI Île-de-France (soutenu par la région Ile-de-France) pour partager son expertise avec ses pairs.
(ETI = Entreprises de Taille Intermédiaire)

To make the right choices and take action across our 35,000 product references, we need clear, reliable, and accessible data. Based on this understanding, in 2020 we created The Good Living Score — a tool for assessing and rating the environmental and social impact of our products.

Discover our approach

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