JJA x IECD: a lasting commitment to the generations of tomorrow

For over 15 years, JJA has been supporting IECD – Sowers of Hope – in the development of projects focused on education, professional integration, and entrepreneurship. This partnership is driven by a shared desire to contribute to a more responsible and supportive societal model.

In 2025, this commitment translated into tangible results: 900 direct beneficiaries, including young people, entrepreneurs, and supported professionals, as well as over 2,600 indirect beneficiaries impacted by the actions taken.

The supported initiatives cover a wide range of interventions, both in France and internationally: supporting young people in their educational journeys, backing entrepreneurship, assisting adolescents with their schooling and well-being, as well as professional training and integration.

Through this partnership, JJA contributes to the development of high-impact projects, driven by local needs.

This commitment is fully in line with The Good Living Project, the Group's CSR approach, which aims to build a sustainable future by placing people and responsibility at the heart of its actions.