For the third consecutive year, 5five is taking part in the Lille Braderie, with an enhanced presence at the heart of one of the most iconic events in the Lille metropolitan area.
For this new edition, the brand is rolling out a particularly ambitious campaign centered around its signature. «You hunt for treasures, we tidy up.»
An outdoor advertising campaign will be rolled out across the Lille metropolitan area ahead of the Braderie, in train stations, metro stations, on digital screens and in several strategic locations.
This edition is also part of an exclusive partnership with La Voix du Nord, with an enhanced presence in print, digital, and on the Grand’Place. Visitors will be able to take part in several activities, including: The Price is Right, Gift Wheel, photobooth, and other highlights.
New this year: 5five will also be present at Media Village, the central space of the Braderie bringing together media partners around an editorial and festive experience. A dedicated stand will allow visitors to discover the brand through various activities and numerous highlights.
Finally, a macro-influencer and YouTuber will take part in the operation. Meeting bargain hunters and antique dealers, she will take on several challenges devised around 5five products. Her identity will soon be revealed on the brand's social media.
See you on September 5 and 6 to discover the 5five device at the heart of the Braderie de Lille.
