Our values
For more than 45 years, our teams have been driven by the values that motivate us every day, that guide us in our relationships with our customers, suppliers and partners, and that we share with all our stakeholders.




BOLDNESS
At JJA, boldness drives us to believe in our ideas and to put them into practice with determination. Everyone is encouraged to put forward ideas, come up with new solutions and challenge the norms to move our projects forward and achieve our objectives.
PASSION
We are driven by passion and invest ourselves enthusiastically in every project. This pride is shared by colleagues, customers and partners. It fuels our desire to exceed expectations, create links and make a positive impact on our communities and our environment.
PERFORMANCE
Performance at JJA means striving for excellence each and every day. We take on challenges, make constant progress and cultivate high standards to satisfy our customers. Each interaction is an opportunity to listen, anticipate and exceed their expectations, while stimulating our collective development.
ETHICS
At JJA, we strive to act with respect for all, guided by integrity and transparency. We keep our commitments to all our partners, treating everyone fairly. Our diversity is an asset, and our conduct is consistent with our values and responsibilities.
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At JJA, boldness means never forbidding ourselves to think the unthinkable. We must always be proactive and have the courage of our ambitions to create products that will captivate our clients and consumers.
Julien
Design Developer
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Passion means giving your all with enthusiasm. When we imagine and design a collection, we do it with heart and a genuine desire to inspire our customers. My goal is to offer new, on-trend products each season that meet everyone’s needs.
Anne-Claire
Designer
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Every day, we drive the performance of our e-commerce platforms through data. This allows us to optimize the customer journey — offering the right product, the right selection, and the best services — while continuously adjusting our strategy based on results.
Mélanie
CRM Project Manager
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Ethics at JJA are of vital importance. They embody integrity, honesty, and respect for moral and professional standards. As a support technician, this means fostering communication, confidentiality, trust, transparency, and accountability.
Yassine
Support Technician

And because we all have to move forward as one, we are committed to making our individual behaviour the cement that binds us to the collective.
Do you share these values? Join the JJA adventure!
