Our mission
With total mastery of our value chain, we passionately design a wide range of products to suit every need, style and budget.
Home Beauty is the new way of living at home, happily and responsibly.
Good living starts at home.
Our mission is to inspire people to imagine a home that reflects who they are, through products that are beautiful, affordable and responsible. To make this possible, we control every link in our value chain, from design to distribution, relying on trusted partners.
Every day, our teams design a wide and varied range of products to suit every lifestyle, every taste and every budget.
Home Beauty embodies this ambition: to give everyone the freedom to create an interior that feels good, for themselves and for the people who share their daily lives. It's more than a trend, it's a sustainable and responsible vision of the art of living, which we passionately pursue to make beauty and the good life accessible to all.
And to take it a step further, feeling good means having a greater impact on the world around us.
Inside Home Beauty
A place to explore and be inspired
Tips, ideas, advice, stories, and reflections around Home Beauty. Articles, podcasts, interviews… a wealth of content to spark your inspiration and accompany you every day. Explore, pick, and get inspired!
Our expertise
From brand strategy to in-store or direct-to-consumer delivery, JJA controls the entire product value chain.
We imagine, design and develop strong, accessible and responsible brands. This integrated expertise enables us to design, manufacture, transport and deliver our entire range.
35 000
product references
10 000
distributors worldwide
We oversee every stage of the value chain, while relying on partners — most of them long-standing — including suppliers, logistics, and transport specialists. Thanks to this organization, we deliver on our promise of availability and quality, in the service of Home Beauty.
Would you like to become a partner?
We surround ourselves with first-rate distributors and suppliers, capable of meeting demanding specifications and ensuring our promise of product availability.
