Our mission
With total mastery of our value chain, we passionately design a wide range of products to suit every need, style and budget.
Home Beauty is the new way of living at home, happily and responsibly.
Good living starts at home.
Our mission is to inspire people to imagine a home that reflects who they are, through products that are beautiful, affordable and responsible. To make this possible, we control every link in our value chain, from design to distribution, relying on trusted partners.
Every day, our teams design a wide and varied range of products to suit every lifestyle, every taste and every budget.
Home Beauty embodies this commitment: to give everyone the freedom to create an interior that feels good, for themselves and for those who share our daily lives. More than a trend, it's a sustainable vision of the art of living, which we passionately support to make beauty and good living accessible to all.
And, to take this a step further, to feel good is to act better on what surrounds us.
Inside Home Beauty
A place to explore and be inspired
Tips, ideas, advice, stories, and reflections around Home Beauty. Articles, podcasts, interviews… a wealth of content to spark your inspiration and accompany you every day. Explore, pick, and get inspired!
Our expertise
From brand strategy to in-store or direct-to-consumer delivery, JJA controls the entire product value chain.
We imagine, design and develop strong, accessible and responsible brands. This integrated expertise enables us to design, manufacture, transport and deliver our entire range.
35 000
product references
10 000
distributors worldwide
We oversee every stage of the value chain, while relying on partners — most of them long-standing — including suppliers, logistics, and transport specialists. Thanks to this organization, we deliver on our promise of availability and quality, in the service of Home Beauty.
OUR VISION OF QUALITY
Feeling good at home is the result of a set of choices that reflect who we are. To guide these choices, we've built our global approach to quality, which is expressed through three pillars:
Objective quality
The kind you can measure over time. Sturdy materials, meticulous finishing and a design that's built to last. Solidity that stands the test of time and resists fleeting trends.
Emotional quality
The kind that touches us and speaks to us. Design that seduces, objects that tell a story, that create a bond.
Responsible quality
The one that limits our footprint. Thanks to our mastery of the entire value chain, we take concrete action: we use certified materials, set high standards for our suppliers and partners, and measure our environmental and social impact through The Good Living Score.
Would you like to become a partner?
We surround ourselves with first-rate distributors and suppliers, capable of meeting demanding specifications and ensuring our promise of product availability.
