Our history
a beautiful story
First a wholesaler, then an importer, JJA has evolved its core business to become a key player in its field — the home universe.
JJA has retained from its early years the same boldness and agility.
The family-run SME has now grown into an international group that has preserved its values while continuing to expand its activities.
JJA is a beautiful story that began in 1976.
THE MILESTONES
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1976
Founding of JJA
The company JJA was founded by Juliette, Jean-Claude and Paul Abiteboul. It began as a wholesaler specialising in tableware, serving market traders and street vendors across France.
3
employees
150 m²
wharehouses
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1983
First trips to Asia
Recognising the importance of building direct supplier relationships, Juliette and Paul Abiteboul travelled to Asia for the first time. This marked a decisive step as JJA began its transformation from wholesaler to importer.
5
employees
400 m²
wharehouses
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1993
Jacques-Olivier Abiteboul joins JJA
After completing several internships within the company, Jacques-Olivier Abiteboul, the founders’ son, officially joined JJA. His stays in China, working directly with suppliers and their factories, sparked two passions that would define the company’s strategy: product and industry. JJA became an exclusive importer.
12
employees
4 500 m²
wharehouses
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1997
First showroom
To better showcase its collections, JJA transformed its Aubervilliers premises into a 400 m² showroom. The logistics operation moved to Boulevard Mac Donald in Paris, marking a new era focused on client experience.
15
employees
20 000 m²
wharehouses
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1998
JJA’s succession
After five years of family transition, Jacques-Olivier Abiteboul acquired the company from his father. As the new president, he set a clear vision: growth would rely on the quality of the offer and logistics excellence.
25
employees
20 000 m²
wharehouses
-
2002
Creation of Easy Logistique
In line with the vision driven by Jacques-Olivier Abiteboul, JJA is taking a new step forward with Easy Logistique. This entity, created and led for 10 years by Xavier du Fayet de la Tour, is dedicated to operational performance: optimal product availability, responsiveness to customer needs, and full control of the value chain.
42
employees
20 000 m²
wharehouses
-
2004
Catherine Abiteboul joins JJA
After discovering the company and its business areas through internships, and later working as a lawyer, Catherine Abiteboul — Jacques-Olivier’s sister — joined JJA. She notably developed the Import Department before taking on the role of Head of Human Resources and Legal Affairs. For 18 years, she embodied and shared JJA’s values, while fostering a genuine culture of celebration and team spirit.
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2007
Relocation to Blanc-Mesnil
JJA moves from Aubervilliers to the heart of Carré des Aviateurs (93). This new headquarters marks a key stage in the company's development. The showrooms offer a more immersive experience, and the entrance, overlooking a Japanese garden watched over by Confucius, illustrates the attention paid to detail and to welcoming visitors.
105
employees
65 000 m²
wharehouses
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2009
Opening of the Amiens warehouse
Easy Logistique inaugurated a 110,000 m² warehouse — one of the largest in France, equivalent to 15 football fields. Fully automated, it transformed logistics operations and improved processing times dramatically.
122
employees
115 000 m²
wharehouses
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2010
Creation of Hespéride®
After launching its first Outdoor range in 2009, JJA created Hespéride®, its brand dedicated to the garden. Positioned in the mid-range segment, it offers products with an excellent balance of quality, price, and style. This creation marked the beginning of a strategy based on building strong brands.
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Opening of the China office
To strengthen supplier partnerships, JJA opened its first Asian office, reinforcing its industrial model close to production sites.
140
employees
198 000 m²
wharehouses
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2011
Creation of Atmosphera, Créateur d’Intérieur®
In line with its strategy of building strong brands, JJA launched Atmosphera, Créateur d’Intérieur®, a brand dedicated to home decoration. The brand structures its offering by universe and is built around five distinctive styles. It stands out for its comprehensive approach to interior design, encompassing everything from furniture to wall décor and textiles.
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Creation of EasyRé@
JJA launched EasyRé@, a digital platform enabling clients to place orders, track deliveries and manage their communication campaigns autonomously.
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2012
Creation of Secret de Gourmet®
A symbolic year: tableware, JJA’s first product category, was given its own brand — Secret de Gourmet®, reflecting the company’s accessible design ethos.
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2014
JJA joins amfori
Because respect for human rights is part of its DNA, JJA joined amfori, the leading international network for responsible trade. A pioneering move, reinforcing transparency and social responsibility throughout its value chain.
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2015
Creation of 5five, Simply Smart®
JJA launched 5five, Simply Smart®, a brand focused on home organisation, inspired by the five senses and five rooms of the home — another step in shaping a coherent, inspiring universe.
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2016
Dépôt Bingo joins the Group
The family story continued as Dépôt Bingo, e-commerce logistics expert led by Julien Abiteboul, joined JJA Group. This marked a new ambition: growth would also come through digital. A symbolic year as JJA celebrated its 40th anniversary.
+ 500
employees
215 000 M²
wharehouses
-
2019
Tendance and Luance join the Group
JJA acquired Tendance and Luance, experts in retail merchandising. This partnership combined their on-the-ground excellence with JJA’s product and industrial know-how, founded on shared values and vision.
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2020
Opening of the Flixecourt warehouse
Long committed to responsible initiatives, the JJA Group formalized its CSR strategy in 2020 around a clear ambition: to make a more sustainable home accessible to all. Led by the Executive Management, this structuring project gave a name and a vision to an approach already deeply rooted in the company’s culture.
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Launch of The Good Living Project
Long committed to responsible initiatives, the JJA Group formalized its CSR strategy in 2020 around a clear ambition: to make a more sustainable home accessible to all. Led by the Executive Management, this structuring project gave a name and a vision to an approach already deeply rooted in the company’s culture.
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2021
New headquarters in Gonesse
For its 45th anniversary, JJA moved to its new Campus in Gonesse: 15,000 m² of showrooms, 15,000 m² of living spaces and a 22,000 m² green roof, the largest in Europe. This new environment redefined how the Group engages with its markets.
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Opening of the Sandouville warehouse
To be closer to container arrivals and enhance its logistical efficiency, JJA opens a new warehouse in Sandouville, near the port of Le Havre. With an additional 92,000 m² of space, this site optimizes the management of inbound and outbound flows, further strengthening the Group’s logistical power.
800
employees
315 000 m²
wharehouses
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2022
Opening of the Croixrault warehouse
The company inaugurates a new 96,000 m² warehouse, initially dedicated to special operations.
A true replica of the Flixecourt site, this facility now represents the most advanced model within JJA’s logistics network.
1200
employees
500 000 m²
wharehouses
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hôma joins the Group
To better understand consumer expectations and test its product ranges in real conditions, JJA integrates the Portuguese retail chain hôma into the Group. With its 45 stores serving as a full-scale laboratory, hôma enables JJA to refine its offering and strengthen its consumer insight. The partnership is all the more symbolic as the collaboration between the two companies dates back to 1999.
2 200
employees
550 000 m²
wharehouses
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2025
Acquisition of JOURDAIN’s business operations
The Group strengthens its leadership in the seasonal decoration market with the acquisition of JOURDAIN’s business operations, a family-owned company renowned in the worlds of Christmas and outdoor décor.
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Launch of The Good Living Score
Born in 2020, the idea of creating a tool to measure the environmental and social impact of products became a reality after four years of research and development. With The Good Living Score, JJA offers one of the most robust evaluation systems in its market — an approach that turns the Group’s CSR strategy into concrete, measurable proof.
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2026
What's next?
In 2026, JJA will celebrate its 50th anniversary. A new chapter is ready to be written, guided by the same spirit of audacity that has always driven the Group.
Stay tuned — the story continues...
4200
employees
550 000 m²
wharehouses