Home Beauty: Reimagining How We Live
Wellbeing, emotion, quality, sustainability, personality: discover Home Beauty – the art of creating an interior that reflects who we are.
Home Beauty is the belief that our living spaces directly impact our daily lives. It’s also a way of thinking about layout, decoration and furnishings in a responsible, sustainable, and personal way. Here are the five pillars that define this philosophy.
1. Wellbeing
A home should soothe and comfort, supporting both body and mind – this is the foundation of Home Beauty. From lighting and layout to colours and textures, everything comes together as one cohesive whole. Each element matters, and every detail helps create simple, calming, and functional spaces where we love to spend time, whether alone or with others.
2. Emotion
An interior is more than just décor; it’s where life happens. The objects we choose to put within our homes carry meaning: they are constant companions, bearers of memories, and sources of connection. Home Beauty celebrates these choices, valuing what lasts, what reflects us, and what unites us.
3. Quality
Robust materials, careful finishes, and designs built to last: quality is about more than appearance. It is a concrete principle to ensure durability and value beyond passing trends. Home Beauty is also a pledge to protect our planet and those who inhabit it.
4. Sustainability
Surrounding ourselves with things that last, and that minimise impact on the environment and society, is central to Home Beauty. For a group like JJA, overseeing the entire value chain and maintaining responsible practices for suppliers and partners is essential. Initiatives such as The Good Living Score help evaluate products' environmental and social impact, while the use of certified materials, whether wood or textiles, further supports sustainability.
5. Personality
There's no one-size-fits-all approach to interiors. Homes can be understated or colourful, minimalist or eclectic. What matters is that they are true to those who live in them. Home Beauty encourages people to make a space their own, to combine styles and eras, and to embrace contrasts – creating a home that reflects who they are. With Home Beauty, anything is possible.
