Groupe JJA's portfolio has been enriched by the addition of an innovative brand recognized for its original style, strengthening its offering while remaining true to its trendy, accessible positioning.
With this transaction, STOF will benefit from increased financial and operational resources, as well as synergies with the other brands of the JJA Group, in order to strengthen its presence in France and abroad, and to pursue the growth dynamic of its business by joining a major, well-established player in distribution.
Jacques-Olivier Abiteboul The acquisition of STOF adds to Groupe JJA's expertise, while remaining true to the entrepreneurial spirit and customer service culture that underpinned its creation. We share the same convictions and the same vision of creating, through our brands, trendy products accessible to all, so that home furnishings are a responsible and shared pleasure.
Bertille Pélardy We are delighted to be joining a family group whose values we share. For STOF's employees and for our family, it was important for us to choose a partner close to our DNA to continue STOF's great adventure and accelerate our growth in France and abroad.
