Retail expertise at the service of the Group's development
The JJA Group welcomes Frédéric Garcia to its Executive Committee as CEO of hôma and Director of Retail Experience Group.
With over 30 years of experience in the retail sector, particularly at Carrefour and Casino in France and internationally, Frédéric Garcia has a solid understanding of the challenges of retail, consumers, and the functioning of store networks. His career has enabled him to develop expertise in both strategic and operational aspects.
Hôma, a place for observation and experimentation
With nearly 60 stores in Portugal and Spain, hôma holds a special place in the JJA Group ecosystem. The brand serves as a real testing ground for understanding consumer expectations, testing new approaches, and deepening our understanding of the challenges of distribution.
Through his new responsibilities, Frédéric Garcia will have the mission of developing this retail expertise and strengthening the synergies between Homa, the brands, and the various departments of the Group.
Turning land into a lever for creating value
This appointment is part of the JJA Group’s commitment to better understand the realities of retail and to transform the lessons learned from the field into concrete performance levers for its customers.
From the design of products to their marketing, the goal is to benefit all the Group’s activities with this in-depth knowledge of distribution and consumer behavior.
As Jacques-Olivier Abiteboul, President of the JJA Group, points out:
«The arrival of Frédéric marks an important step in our commitment to understanding the realities of retail in order to better support our partners. His expertise will allow us to capitalize on the ground-level experience of hôma, enrich our know-how, and create ever greater value for our customers.»
The JJA Group welcomes Frédéric Garcia in his new role.
