Three expertises at the heart of creation
How does a trend become a collection? How does a color inspire a decorative universe? How does a piece of furniture go from the initial idea to the final product?
To answer these questions, Atmosphera has carried out, starting from September 7, a four-week media campaign with Biba, Journal of the House and Aufeminin. An opportunity to highlight three expertises that contribute to bringing the Autumn-Winter 2026 collections to life, by giving voice to the teams that bring them to life on a daily basis.
Appropriating the design trends
Anne-Claire, the stylist at Atmosphera, unravels the «family home» trend and explains how to bring it into our interiors through the Au Temps de Mona collection. An inspiration that blends timeless charm and softness to create warm and personal spaces.
Exploring the colors
Diane, the stylist at Atmosphera, shares the inspirations behind three emblematic palettes of the season: tonka, garnet and petrol blue. Color combinations that come to life in the Nyero, Night Crush and Atelier HOMY collections and contribute to shaping their identity.
Imagining a piece of furniture, from the idea to the final product
Mathieu, designer, and Mylène, product manager, discuss the different stages of the design of the Shelty buffet. From observing trends to developing the prototype, they explain how their expertise complements each other to create a piece of furniture that combines aesthetics and functionality.
Giving a voice to those who create our collections
Interviews, videos, carousels and articles have punctuated this campaign for four weeks. These are all formats for sharing the backstage of creation, showcasing the complementarity of the professions and highlighting the know-how hidden behind each Atmosphera collection.
Find the interviews and behind-the-scenes footage of the Atmosphera savoir-faire on the brand's website.
