{"id":15533,"date":"2026-11-03T16:47:21","date_gmt":"2026-11-03T15:47:21","guid":{"rendered":"https:\/\/www.groupe-jja.com\/?p=15533"},"modified":"2026-11-03T16:50:05","modified_gmt":"2026-11-03T15:50:05","slug":"the-savoir-faire-of-the-artisans-honored-in-the-press","status":"publish","type":"post","link":"https:\/\/www.groupe-jja.com\/en\/nos-actualites\/les-savoir-faire-atmosphera-mis-a-lhonneur-dans-la-presse\/","title":{"rendered":"The Atmosphera know-how highlighted in the press"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"15533\" class=\"elementor elementor-15533\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b458012 container-space container-space-bottom container-margin-space  container-margin-space-default background-default e-flex e-con-boxed e-con e-parent\" data-id=\"b458012\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a48e02f elementor-widget elementor-widget-heading\" data-id=\"a48e02f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Three expertises at the heart of creation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\n<hr class=\"e-divider-base\" data-interaction-id=\"b2a11cb\" \/>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a345c9 elementor-widget elementor-widget-text-editor\" data-id=\"0a345c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">How does a trend become a collection? How does a color inspire a decorative universe? How does a piece of furniture go from the initial idea to the final product?<\/p><p>To answer these questions, Atmosphera has carried out, starting from September 7, a four-week media campaign with <em>Biba<\/em>, <em>Journal of the House<\/em> and <em>Aufeminin<\/em>. An opportunity to highlight three expertises that contribute to bringing the Autumn-Winter 2026 collections to life, by giving voice to the teams that bring them to life on a daily basis.<\/p><h3>Appropriating the design trends<\/h3><p>Anne-Claire, the stylist at Atmosphera, unravels the \u00abfamily home\u00bb trend and explains how to bring it into our interiors through the Au Temps de Mona collection. An inspiration that blends timeless charm and softness to create warm and personal spaces.<\/p><h3>Exploring the colors<\/h3><p>Diane, the stylist at Atmosphera, shares the inspirations behind three emblematic palettes of the season: tonka, garnet and petrol blue. Color combinations that come to life in the Nyero, Night Crush and Atelier HOMY collections and contribute to shaping their identity.<\/p><h3>Imagining a piece of furniture, from the idea to the final product<\/h3><p>Mathieu, designer, and Myl\u00e8ne, product manager, discuss the different stages of the design of the Shelty buffet. From observing trends to developing the prototype, they explain how their expertise complements each other to create a piece of furniture that combines aesthetics and functionality.<\/p><h2>Giving a voice to those who create our collections<\/h2><p>Interviews, videos, carousels and articles have punctuated this campaign for four weeks. These are all formats for sharing the backstage of creation, showcasing the complementarity of the professions and highlighting the know-how hidden behind each Atmosphera collection.<\/p><p><a href=\"https:\/\/www.atmosphera.com\/fr\/c\/Page-marque\/l-univers-atmosphera\/et-votre-interieur-prend-toute-sa-valeur-400.html\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/17.0.2\/svg\/1f3a5.svg\" alt=\"\ud83c\udfa5\" title=\"\"> <strong>Find the interviews and behind-the-scenes footage of the Atmosphera savoir-faire on the brand's website.<\/strong><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Through a media campaign dedicated to its Autumn-Winter 2026 collections, Atmosphera gave voice to its teams and shared the backstage of creation with several media outlets.<\/p>","protected":false},"author":7,"featured_media":15534,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29],"tags":[],"class_list":["post-15533","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-atmosphera"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.groupe-jja.com\/en\/wp-json\/wp\/v2\/posts\/15533","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.groupe-jja.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.groupe-jja.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.groupe-jja.com\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.groupe-jja.com\/en\/wp-json\/wp\/v2\/comments?post=15533"}],"version-history":[{"count":10,"href":"https:\/\/www.groupe-jja.com\/en\/wp-json\/wp\/v2\/posts\/15533\/revisions"}],"predecessor-version":[{"id":15544,"href":"https:\/\/www.groupe-jja.com\/en\/wp-json\/wp\/v2\/posts\/15533\/revisions\/15544"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.groupe-jja.com\/en\/wp-json\/wp\/v2\/media\/15534"}],"wp:attachment":[{"href":"https:\/\/www.groupe-jja.com\/en\/wp-json\/wp\/v2\/media?parent=15533"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.groupe-jja.com\/en\/wp-json\/wp\/v2\/categories?post=15533"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.groupe-jja.com\/en\/wp-json\/wp\/v2\/tags?post=15533"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}