{"id":9975,"date":"2025-10-11T15:52:20","date_gmt":"2025-10-11T13:52:20","guid":{"rendered":"https:\/\/www.groupe-jja.com\/?post_type=home-beauty&p=9975"},"modified":"2026-01-21T14:42:28","modified_gmt":"2026-01-21T13:42:28","slug":"the-trendy-durable-baya-dining-chair","status":"publish","type":"home-beauty","link":"https:\/\/www.groupe-jja.com\/en\/home-beauty\/en-coulisses\/la-chaise-a-diner-baya-tendance-et-durable\/","title":{"rendered":"The \"Baya\" dining chair, trendy AND sustainable"},"content":{"rendered":"
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Eco-socio-design at the heart of the project<\/b><\/h2>

Every element of this chair has been carefully considered to minimise its impact, from FSC\u00ae-certified wooden legs that guarantee responsible forest management, to its polypropylene structure designed to stand the test of time. This approach has earned Baya an A rating from The Good Living Score, a measurement and rating tool for environmental and societal impacts created by JJA to assess the impact of all our products throughout their entire lifecycle.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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A timeless and modular design<\/b><\/h2>

The success of this project also lies in its ability to stand the test of time. Its timeless Nordic silhouette adapts to all interiors, whilst its anti-pilling cushion ensures both comfort and longevity. Available in 19 colours and materials, it harmonises perfectly with other designs to create a cohesive ensemble.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Responsibility taken to the end<\/b><\/h2>

The eco-share integrated into the price specifically finances reuse and recycling at the end of the product's life. It's a way of closing the loop and assuming our responsibility as a manufacturer to the very end.<\/span><\/p>

With Baya, we have proven that it is possible to create objects that are beautiful, accessible and responsible. This is Home Beauty: an art of living that respects the planet whilst enhancing interiors.<\/span><\/p>

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Creating furniture that is both aesthetically pleasing, sturdy and sustainable is entirely possible. The Baya dining chair demonstrates this by combining Nordic beauty with a low environmental impact.<\/p>","protected":false},"featured_media":9988,"template":"","format":"standard","meta":{"_acf_changed":false},"home-beauty-category":[60,11],"class_list":["post-9975","home-beauty","type-home-beauty","status-publish","format-standard","has-post-thumbnail","hentry","home-beauty-category-atmosphera-en-coulisses","home-beauty-category-en-coulisses"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.groupe-jja.com\/en\/wp-json\/wp\/v2\/home-beauty\/9975","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.groupe-jja.com\/en\/wp-json\/wp\/v2\/home-beauty"}],"about":[{"href":"https:\/\/www.groupe-jja.com\/en\/wp-json\/wp\/v2\/types\/home-beauty"}],"version-history":[{"count":20,"href":"https:\/\/www.groupe-jja.com\/en\/wp-json\/wp\/v2\/home-beauty\/9975\/revisions"}],"predecessor-version":[{"id":12569,"href":"https:\/\/www.groupe-jja.com\/en\/wp-json\/wp\/v2\/home-beauty\/9975\/revisions\/12569"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.groupe-jja.com\/en\/wp-json\/wp\/v2\/media\/9988"}],"wp:attachment":[{"href":"https:\/\/www.groupe-jja.com\/en\/wp-json\/wp\/v2\/media?parent=9975"}],"wp:term":[{"taxonomy":"home-beauty-category","embeddable":true,"href":"https:\/\/www.groupe-jja.com\/en\/wp-json\/wp\/v2\/home-beauty-category?post=9975"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}