{"id":5998,"date":"2025-09-30T09:08:53","date_gmt":"2025-09-30T07:08:53","guid":{"rendered":"https:\/\/www.groupe-jja.com\/?post_type=home-beauty&p=5998"},"modified":"2025-10-10T16:43:44","modified_gmt":"2025-10-10T14:43:44","slug":"sustainability-when-environmental-concerns-redefine-our-relationship-with-furniture","status":"publish","type":"home-beauty","link":"https:\/\/www.groupe-jja.com\/en\/home-beauty\/living-differently\/sustainability-when-environmental-concerns-redefine-our-relationship-with-furniture\/","title":{"rendered":"Sustainability: why environmental responsibility is reshaping the way we furnish our homes"},"content":{"rendered":"
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Sustainability is no longer merely a marketing add-on; it has become a decisive factor in how we choose furniture and home d\u00e9cor. With environmental awareness on the rise, responsible materials, local production, and giving products a second life are now central concerns \u2013 in fact, 94% of consumers believe brands have a duty to offer planet-friendly products. This shift is transforming the furniture sector from design to distribution, with customers, employees, distributors, and investors all expecting genuine, measurable commitments. The question is: how can brands respond, and what does this mean for the home industry?<\/span><\/i>. This collective awareness is profoundly transforming the furniture sector, from design to distribution channels. Customers, employees, distributors and investors all expect concrete commitments. How are brands adapting to this new situation? How can they respond to ever-increasing expectations? Let's take a look at what has become a central imperative in the world of the home.<\/span><\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Repairability rising in importance for purchase decisions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t77% of consumers have changed their habits to reduce the impact of what they buy. \t\t\t\t\t\n \n\t\n<\/svg>\n <\/span>\n\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t
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Consumer behaviour is evolving rapidly. The growing popularity of vintage, upcycled, and repairable products shows that we no longer select furniture solely for style or price; we also consider its environmental footprint. By 2024, 77% of consumers in France had changed their behaviour to reduce the impact of their purchases.<\/p>

In this context, good intentions alone aren\u2019t enough \u2013 sustainability has to be embedded in product design from the very start. Consumers today are well-informed and expect evidence, not vague promises.<\/p>

Repairability, once treated primarily as a branding tool, now requires concrete measures:<\/p>