{"id":14488,"date":"2026-07-27T09:27:45","date_gmt":"2026-07-27T07:27:45","guid":{"rendered":"https:\/\/www.groupe-jja.com\/?post_type=home-beauty&#038;p=14488"},"modified":"2026-07-28T09:20:08","modified_gmt":"2026-07-28T07:20:08","slug":"50-years-of-a-beautiful-story","status":"publish","type":"home-beauty","link":"https:\/\/www.groupe-jja.com\/en\/home-beauty\/en-coulisses\/jja-50-ans-dune-belle-histoire\/","title":{"rendered":"JJA, 50 years of a beautiful story"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"14488\" class=\"elementor elementor-14488\">\n\t\t\t\t<div class=\"elementor-element elementor-element-583b4af container-style-centered-container container-space container-space-no-space container-margin-space  container-margin-space-default background-default e-flex e-con-boxed e-con e-parent\" data-id=\"583b4af\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3a8e744 elementor-widget elementor-widget-text-editor\" data-id=\"3a8e744\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">In 2026, the JJA Group will celebrate its 50th anniversary. Half a century of transformations, boldness, and growth, without ever losing the family spirit that saw it born in 1976 in a warehouse in Aubervilliers.<\/span><\/p><p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">To mark this anniversary, we've retraced the key milestones that have shaped the Group. Because behind the dates, today there are: over 2,600 employees, 130 countries distributed to, and recognized brands. A history made of disruptive decisions, successful successions, and constant re-evaluation. That of a company that has known, in each decade, how to reinvent itself without betraying itself.<\/span><\/p><p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Fifty years of history. And a conviction that remains intact from day one: making beautiful and functional things accessible to everyone.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-03f5326 container-space container-space-bottom container-margin-space  container-margin-space-default background-default e-flex e-con-boxed e-con e-parent\" data-id=\"03f5326\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-213f5ee elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"213f5ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8f4826 elementor-widget elementor-widget-image\" data-id=\"a8f4826\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"643\" height=\"2560\" src=\"https:\/\/www.groupe-jja.com\/wp-content\/uploads\/2026\/07\/JJA_Infog_Histoire_V2-scaled.jpg\" class=\"attachment-full size-full wp-image-14490\" alt=\"\" srcset=\"https:\/\/www.groupe-jja.com\/wp-content\/uploads\/2026\/07\/JJA_Infog_Histoire_V2-scaled.jpg 643w, https:\/\/www.groupe-jja.com\/wp-content\/uploads\/2026\/07\/JJA_Infog_Histoire_V2-768x3058.jpg 768w, https:\/\/www.groupe-jja.com\/wp-content\/uploads\/2026\/07\/JJA_Infog_Histoire_V2-386x1536.jpg 386w, https:\/\/www.groupe-jja.com\/wp-content\/uploads\/2026\/07\/JJA_Infog_Histoire_V2-3x12.jpg 3w\" sizes=\"(max-width: 643px) 100vw, 643px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>In 2026, the JJA Group will celebrate its 50th anniversary. Half a century of transformations, boldness, and growth, without ever losing the family spirit that saw it born in 1976 in a warehouse in Aubervilliers.<\/p>","protected":false},"featured_media":14097,"template":"","format":"standard","meta":{"_acf_changed":false},"home-beauty-category":[11,63,59],"class_list":["post-14488","home-beauty","type-home-beauty","status-publish","format-standard","has-post-thumbnail","hentry","home-beauty-category-en-coulisses","home-beauty-category-metier-en-coulisses","home-beauty-category-people-en-coulisses"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.groupe-jja.com\/en\/wp-json\/wp\/v2\/home-beauty\/14488","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.groupe-jja.com\/en\/wp-json\/wp\/v2\/home-beauty"}],"about":[{"href":"https:\/\/www.groupe-jja.com\/en\/wp-json\/wp\/v2\/types\/home-beauty"}],"version-history":[{"count":7,"href":"https:\/\/www.groupe-jja.com\/en\/wp-json\/wp\/v2\/home-beauty\/14488\/revisions"}],"predecessor-version":[{"id":14496,"href":"https:\/\/www.groupe-jja.com\/en\/wp-json\/wp\/v2\/home-beauty\/14488\/revisions\/14496"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.groupe-jja.com\/en\/wp-json\/wp\/v2\/media\/14097"}],"wp:attachment":[{"href":"https:\/\/www.groupe-jja.com\/en\/wp-json\/wp\/v2\/media?parent=14488"}],"wp:term":[{"taxonomy":"home-beauty-category","embeddable":true,"href":"https:\/\/www.groupe-jja.com\/en\/wp-json\/wp\/v2\/home-beauty-category?post=14488"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}