{"id":12329,"date":"2025-12-11T15:53:17","date_gmt":"2025-12-11T14:53:17","guid":{"rendered":"https:\/\/www.groupe-jja.com\/?post_type=home-beauty&p=12329"},"modified":"2025-12-16T12:04:52","modified_gmt":"2025-12-16T11:04:52","slug":"velvet-the-material-that-enhances-the-home-for-christmas","status":"publish","type":"home-beauty","link":"https:\/\/www.groupe-jja.com\/en\/home-beauty\/stories-of\/velvet-the-material-that-enhances-the-home-for-christmas\/","title":{"rendered":"Velvet: the material that enhances the home this Christmas"},"content":{"rendered":"
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Sustainability is no longer merely a marketing add-on; it has become a decisive factor in how we choose furniture and home d\u00e9cor. With environmental awareness on the rise, responsible materials, local production, and giving products a second life are now central concerns \u2013 in fact, 94% of consumers believe brands have a duty to offer planet-friendly products. This shift is transforming the furniture sector from design to distribution, with customers, employees, distributors, and investors all expecting genuine, measurable commitments. The question is: how can brands respond, and what does this mean for the home industry?<\/span><\/i>. This collective awareness is profoundly transforming the furniture sector, from design to distribution channels. Customers, employees, distributors and investors all expect concrete commitments. How are brands adapting to this new situation? How can they respond to ever-increasing expectations? Let's take a look at what has become a central imperative in the world of the home.<\/span><\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Over the past few seasons, velvet has once again taken pride of place in our interiors. It's even more popular in winter, especially during the festive season. Fir green, garnet red or amber gold: its rich colors blend perfectly with Christmas decorations, bringing warmth and sophistication to every room.<\/span><\/p>

The history of velvet dates back to ancient Egypt, when it was used for pharaohs' garments.<\/span>. A symbol of prestige and refinement, it has crossed centuries and borders. Long reserved for ceremonial fabrics and palace decorations in Europe, it has gradually established itself as a precious everyday material.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Velvet colors and reflections: the play of light<\/h2>

Velvet captivates with its unique way of capturing and reflecting light. Its fibers create ever-changing reflections, varying with the light and the direction of the pile. Deep tones - emerald green, midnight blue, burgundy - accentuate its enveloping character, while powdery hues such as light pink or golden beige lend it an airy softness. This chromatic depth transforms every room into a living space, vibrant with nuance.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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The many textures of velvet<\/h2>

Velvet comes in a wide variety of textures, each adding its own unique character to the decor. For example, ribbed velvet, with its parallel grooves, evokes the retro elegance of vintage seating. Chiseled velvet plays on subtle relief effects that catch the light. Astrakhan velvet offers a warm, textured finish, while suedette seduces with its lightness and delicate touch. These different finishes allow velvet to adapt to any environment: from a contemporary living room to a cocooning bedroom, it is a material as aesthetic as it is comfortable.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Velvet, the material of comfort and well-being<\/h2>

More than a decorative fabric, velvet contributes to the comfort of the home. Its thickness provides natural insulation, ideal for living rooms and bedrooms. On an armchair, curtains or bedspread, it diffuses a comforting warmth and soothing touch. It is fully in line with the Home Beauty philosophy, where the beauty of the material is combined with the pursuit of well-being. It's this sensory emotion, between softness and light, that makes velvet the ideal choice for creating welcoming, harmonious spaces.<\/span><\/p>

Velvet has stood the test of time without ever going out of fashion. Today, it blends perfectly with raw materials such as wood, metal or stone, providing a subtle contrast between softness and structure.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Softness, elegance and comfort: velvet enhances Christmas decorations and warms your home for a warm, refined winter. <\/p>","protected":false},"featured_media":12316,"template":"","format":"standard","meta":{"_acf_changed":false},"home-beauty-category":[13,44],"class_list":["post-12329","home-beauty","type-home-beauty","status-publish","format-standard","has-post-thumbnail","hentry","home-beauty-category-histoires-de","home-beauty-category-matiere"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.groupe-jja.com\/en\/wp-json\/wp\/v2\/home-beauty\/12329","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.groupe-jja.com\/en\/wp-json\/wp\/v2\/home-beauty"}],"about":[{"href":"https:\/\/www.groupe-jja.com\/en\/wp-json\/wp\/v2\/types\/home-beauty"}],"version-history":[{"count":13,"href":"https:\/\/www.groupe-jja.com\/en\/wp-json\/wp\/v2\/home-beauty\/12329\/revisions"}],"predecessor-version":[{"id":12754,"href":"https:\/\/www.groupe-jja.com\/en\/wp-json\/wp\/v2\/home-beauty\/12329\/revisions\/12754"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.groupe-jja.com\/en\/wp-json\/wp\/v2\/media\/12316"}],"wp:attachment":[{"href":"https:\/\/www.groupe-jja.com\/en\/wp-json\/wp\/v2\/media?parent=12329"}],"wp:term":[{"taxonomy":"home-beauty-category","embeddable":true,"href":"https:\/\/www.groupe-jja.com\/en\/wp-json\/wp\/v2\/home-beauty-category?post=12329"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}