{"id":10458,"date":"2025-10-13T19:00:18","date_gmt":"2025-10-13T17:00:18","guid":{"rendered":"https:\/\/www.groupe-jja.com\/?post_type=home-beauty&#038;p=10458"},"modified":"2025-11-21T14:03:58","modified_gmt":"2025-11-21T13:03:58","slug":"a-new-way-to-live-happily-and-responsibly-at-home","status":"publish","type":"home-beauty","link":"https:\/\/www.groupe-jja.com\/en\/home-beauty\/en-coulisses\/une-nouvelle-maniere-de-vivre-chez-soi-heureux-et-responsable\/","title":{"rendered":"\"A new way of living at home, happy and responsible\"."},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"10458\" class=\"elementor elementor-10458\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bd00e94 container-space container-space-no-space container-margin-space  container-margin-space-default background-default e-flex e-con-boxed e-con e-parent\" data-id=\"bd00e94\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7baa53b elementor-widget elementor-widget-quote-widget\" data-id=\"7baa53b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"quote-widget.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"container-fluid quote-widget-container\">\n\t<div class=\"row\">\n\t\t<div class=\"col\">\n\t\t\t<div class=\"quote-block\">\n\t\t\t\t\t\t\t\t<div class=\"quote-block quote-svg-start\">\n\t\t\t\t\t<svg width=\"25\" height=\"19\" viewbox=\"0 0 25 19\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t<path d=\"M0.852983 19V13.6307C0.852983 12.1061 1.15128 10.5483 1.74787 8.95738C2.34446 7.36648 3.13163 5.86671 4.10938 4.4581C5.08712 3.04948 6.14773 1.87287 7.29119 0.928266L11.9645 3.6875C11.0365 5.14583 10.2741 6.67045 9.67756 8.26136C9.09754 9.85227 8.80753 11.6255 8.80753 13.581V19H0.852983ZM13.4062 19V13.6307C13.4062 12.1061 13.7045 10.5483 14.3011 8.95738C14.8977 7.36648 15.6849 5.86671 16.6626 4.4581C17.6404 3.04948 18.701 1.87287 19.8445 0.928266L24.5178 3.6875C23.5897 5.14583 22.8274 6.67045 22.2308 8.26136C21.6508 9.85227 21.3608 11.6255 21.3608 13.581V19H13.4062Z\" fill=\"#2D51CC\"\/>\n<\/svg>\n\t\t\t\t<\/div>\n\t\t\t\t<blockquote class=\"position-relative text-center\">\n\t\t\t\t\tHome Beauty is much more than just a concept\t\t\t\t\t<span class=\"quote-svg-end\">\n                        <svg width=\"25\" height=\"19\" viewbox=\"0 0 25 19\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t<path d=\"M12.1001 0.0909076V5.46023C12.1001 6.98485 11.8018 8.54261 11.2053 10.1335C10.6252 11.7079 9.84635 13.1993 8.86861 14.608C7.89086 16 6.82197 17.1849 5.66193 18.1626L0.988636 15.4034C1.81723 14.0942 2.5464 12.6442 3.17614 11.0533C3.82244 9.46236 4.1456 7.61458 4.1456 5.50994V0.0909076H12.1001ZM24.6037 0.0909076V5.46023C24.6037 6.98485 24.3054 8.54261 23.7088 10.1335C23.1288 11.7079 22.3499 13.1993 21.3722 14.608C20.3944 16 19.3172 17.1849 18.1406 18.1626L13.4673 15.4034C14.3125 14.0942 15.05 12.6442 15.6797 11.0533C16.326 9.46236 16.6491 7.61458 16.6491 5.50994V0.0909076H24.6037Z\" fill=\"#2D51CC\"\/>\n<\/svg>\n                    <\/span>\n\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"quote-author\">\n\t\t\t\t\t\t\t\t<div class=\"author-info-wrapper\">\n\t\t\t\t\t<div class=\"fw-bold author-name\">Jacques-Olivier Abiteboul<\/div>\n\t\t\t\t\t<div class=\"text-uppercase author-role\">CEO of the JJA Group<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-db49abb container-space container-space-no-space container-margin-space  container-margin-space-default background-default e-flex e-con-boxed e-con e-parent\" data-id=\"db49abb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ea754b0 elementor-widget elementor-widget-video\" data-id=\"ea754b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.groupe-jja.com\/wp-content\/uploads\/2025\/10\/JO_UK_VIDEO_HB.mp4\" controls=\"\" preload=\"metadata\" controlslist=\"nodownload\" poster=\"https:\/\/www.groupe-jja.com\/wp-content\/uploads\/2025\/10\/vignetteUKJOvideo.png\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bdf18b7 container-space container-space-left-right e-con-full container-style-centered-container container-margin-space  container-margin-space-top-bottom background-default e-flex e-con e-parent\" data-id=\"bdf18b7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3dc3bf4 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"3dc3bf4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"translation-block\">At JJA, Home Beauty is not just a marketing slogan. \u201cMore than a concept, Home Beauty is a philosophy and a commitment,\u201d explains Jacques-Olivier Abiteboul, President of JJA, in this video. A philosophy that rethinks our relationship with our interiors and a concrete commitment to more responsible decoration.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6411cdd container-style-centered-container container-space container-space-no-space container-margin-space  container-margin-space-bottom e-con-full background-default e-flex e-con e-parent\" data-id=\"6411cdd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e83066e elementor-widget elementor-widget-text-editor\" data-id=\"e83066e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div><h3 class=\"chapo\"><strong>The home as a refuge<\/strong><\/h3><\/div><p class=\"translation-block\">\u201cOur home is not just a living space, it's a refuge. A place of happiness where each object comes to life and becomes part of our story.\u201d This vision stands in contrast to disposable d\u00e9cor and one-size-fits-all style, allowing everyone to create an interior that truly reflects who they are.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2141cf5 elementor-widget elementor-widget-text-editor\" data-id=\"2141cf5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div><h3 class=\"chapo\"><strong>Quality expressed across three dimensions<\/strong><\/h3><p>Home Beauty translates into a range that combines three complementary pillars:<\/p><\/div><ul><li class=\"translation-block\"><strong>Objective quality<\/strong>: carefully selected materials, verified durability, refined finishes<\/li><li class=\"translation-block\"><strong>Emotional quality<\/strong>: appealing design that is both contemporary and timeless<\/li><li class=\"translation-block\"><strong>Responsible quality<\/strong>: attention to social and environmental impact, measured through The Good Living Score<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d9624a elementor-widget elementor-widget-text-editor\" data-id=\"6d9624a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"chapo\"><strong>A commitment to better living<\/strong><\/h3><p class=\"translation-block\">\u201cHome Beauty is a new way of living at home, happy and responsible,\u201d concludes Jacques-Olivier Abiteboul. A vision that all the group's brands bring to life every day through their creations.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Jacques-Olivier Abiteboul, CEO of the JJA Group, explains the Home Beauty concept to us<\/p>","protected":false},"featured_media":10463,"template":"","format":"video","meta":{"_acf_changed":false},"home-beauty-category":[11,59,61],"class_list":["post-10458","home-beauty","type-home-beauty","status-publish","format-video","has-post-thumbnail","hentry","home-beauty-category-en-coulisses","home-beauty-category-people-en-coulisses","home-beauty-category-rse-en-coulisses"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.groupe-jja.com\/en\/wp-json\/wp\/v2\/home-beauty\/10458","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.groupe-jja.com\/en\/wp-json\/wp\/v2\/home-beauty"}],"about":[{"href":"https:\/\/www.groupe-jja.com\/en\/wp-json\/wp\/v2\/types\/home-beauty"}],"version-history":[{"count":41,"href":"https:\/\/www.groupe-jja.com\/en\/wp-json\/wp\/v2\/home-beauty\/10458\/revisions"}],"predecessor-version":[{"id":12070,"href":"https:\/\/www.groupe-jja.com\/en\/wp-json\/wp\/v2\/home-beauty\/10458\/revisions\/12070"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.groupe-jja.com\/en\/wp-json\/wp\/v2\/media\/10463"}],"wp:attachment":[{"href":"https:\/\/www.groupe-jja.com\/en\/wp-json\/wp\/v2\/media?parent=10458"}],"wp:term":[{"taxonomy":"home-beauty-category","embeddable":true,"href":"https:\/\/www.groupe-jja.com\/en\/wp-json\/wp\/v2\/home-beauty-category?post=10458"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}